The Las Vegas valley's wedding industry is wrapping up a big month with the help of some specialty dates.
Chapels across the valley have been busy, with three specialty dates back to back, including 7-7-17, 7-11-17, and 7-17-17. Some chapels saw double the amount of marriages on these days than on an average day.
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Back in 2015, the county increased the price of marriage licenses, to help pay for marketing efforts. The Las Vegas Convention and Visitor's Authority recently launched that major marketing campaign, to reverse the decline in marriages.
However, some chapels say they haven't quite seen the effects of the increased marketing and advertising.
According to the county clerk, numbers between 2017 and 2016 are pretty consistent. As of the end of June, the county has issued about 40,000 marriage licenses. Last year at this time, they had issued about 39,000.
"Rome wasn't built in a day," says Aimee Stephens, the director of marketing for Vegas Weddings. "They're marketing it, and putting forth the extra effort, but I think it's going to take a little more time."