Over 100,000 people have come to Las Vegas for the annual SEMA Show. The car convention is mainly for people in the automotive industry, but 13 Action News went inside to take a look at what's available for the average driver.
The SEMA Show is a chance for companies, big and small, to display their new and innovative products, and get those products on shelves for drivers.
"At SEMA, It's about new products and new development," says Corky Corker, CEO of Corker Tires.
One of the newer products is called Cargo Logic. Essentially, it's an organizational system that can velcro into the trunk of a car or onto the floor mat. It safely holds things like groceries or soccer balls. It runs for less than $100 and can be installed in any car.
At SEMA this year, it was all about making your car smarter.
"There's a whole lot of products like ADAS, or advanced driver assist systems," says the VP of Events at SEMA, Peter MacGillivray.
Many drivers may already use this technology if they have backup cameras. On display at SEMA this year, there were also full screen rear view mirrors, side impact warning systems, and even a mobile DVR system. The system can store footage, in case of a crash or theft, but it's also good for rideshare drivers, like people who drive for Uber or Lyft. These DVR systems can run from a couple hundred dollars, to about $1000.
Officials at SEMA say this year's products are about making the car you already have, work for you.