UPDATE: How did the new downtown bike sharing program get saddled with what some consider a provocative and racy slogan?
The Regional Transportation Commission is promoting its new downtown bike share program with the slogan "Put the Fun Between Your Legs."
"It's still so provocative," said Josh Robinson, who lives downtown. "I'm from a town of 500 people in Tennessee and this is crazy. You come out here and see it's truly the city of sin."
The slogan is one of four being used in the ad campaign. The others are "Bright Lights, Bike City," "Easy Come, Easy Go," and "Live Large, Spend Less."
The RTC says they were selected in a survey of six different options.
"It could be offensive to a lot of people but in general, I don't think it's any big deal," said Tino Patino, who was visiting from out of town.
In our own informal survey, people walking by on the street had mixed opinions about the slogan.
The RTC says it's gotten no complaints and won't be pulling the ad.
ORIGINAL STORY
LAS VEGAS (KTNV) -- It’s a racy new ad campaign to get you to ride commuter bikes. The Regional Transportation Commission is promoting its bike-share program in downtown Las Vegas. But some say the tongue-in-cheek approach goes a little too far.
Monique Charles says the ad grinds her gears.
“I think it’s disgraceful,” Charles said.
The RTC ad campaign reads “put the fun between your legs,” a suggestive, some would say humorous, way to get your attention and get you to pay for the wheels in RTC’s bike-share program.
Charles, a mom of daughter about to become a teen, isn’t laughing. When asked she thought the ad was a turn off, Charles answered, “Yeah definitely it is.”
Honora Cosley says the ad is provocative. But asks: isn’t that the point?
“I’m not offended at all. Every day, we’re bombarded by images that are sexual and provocative in nature. And that’s what gets attention,” Cosley said.
Beth Madej says the ad isn’t quite her style.
“It’s a little bit crass,” Madej says.
But it won’t stop her from bike sharing.
“No way! I love these bikes.”
RTC sent a statement, reading: “Our goal was to develop a creative and memorable campaign that would generate awareness. This particular ad was one of the top ads selected from our survey respondents.”
