LAS VEGAS (KTNV) — Nevada is joining a multistate investigation into whether JUUL targeted kids in its marketing of electronic cigarettes.
The 39-state coalition is also looking into the e-cigarette company's claims of nicotine content and risks, safety and effectiveness as a smoking cessation device.
Nevada Attorney General Aaron Ford said in a statement on Tuesday:
Preying on children and those looking for help to quit smoking is the one of the most despicable examples of risking people's lives for corporate profit.
I'm proud my office is taking a leadership role in this multistate investigation to get to the bottom of JUUL’s marketing and sales practices. Anyone found risking the health and safety of Nevadans, especially our children, will answer for their deception.
Connecticut, Florida, Oregon and Texas are also in the coalition.
In his announcement of the investigation, Ford referenced a study conducted by the U.S. Food and Drug Administration and Centers for Disease Control in 2019 that found more than 5 million youth reported having used e-cigarettes within the past 30 days, up from 3.6 million just one year prior.
The survey also found that 20.8 percent of high school students were vaping in 2018. Read the full study on fda.gov.