Some folks are offended and upset over a billboard sitting near the intersection of Decatur and Russell.
It says "'_UCK!' BANKS, GO CRYPTO".
"Anyone can see what that means," said Donna Nicholas, an employee in the shopping center below the sign.
Ardie Arnold says his eight-year-old son noticed the sign when they drove by in their car.
Arnold says his son interpreted it as a curse word.
Responses on Twitter were varied, with some rolling their eyes at the outrage.
Several people pointed out that there are much worse things to be seen in Las Vegas.
Arnold understands the town he's raising his kids in, but to him, the neighborhood location of the billboard is what makes it unacceptable.
"I don't bring my kids on the Strip because I know what's down there," Arnold said.
Some employees in the shopping center say the sign reflects poorly on their businesses.
Sam Fares, the owner of a smoke shop there, disagrees.
"It is what it is," Fares said. "It gets people's attention but it doesn't bother me one bit."
The company who bought the advertisement is called Ditch-it, and they plan to launch their own form of cryptocurrency.
In a statement, Ditch-it's PR department said they said, "We knew it would get some attention, that was the whole point. We aplogize [sic] if anyone was offended by the strong wording, however our billboard smacks you in the face and grabs your attention in the same way that cryptocurrency is smacking banks in the face."
The owner of the billboard said if he receives any complaints from the county, he'll have the ad taken down, but that has yet to happen.