Life is Beautiful took over downtown this weekend and both locals and out-of-towners say it helped show that the area has as much to offer as any other part of the city.
"I'm not really fond of the Strip so this is a nice variance and it's really neat," said Cindy Chang of Dublin, California. "You see a different side of Las Vegas."
Locals were saying the festival proved what they already knew.
"Downtown's really underlooked with everything," said Paolo Shappy, a Las Vegas resident. "Life is Beautiful is able to shine a light on downtown."
Even before the sun went down Sunday, final reviews of the festival were coming in.
"I love it. I love the music, I love the crowds, love to just wander around and hear great music and great bands," said Gary Parks of Chicago.
Julie Sheen, also from Dublin, California, had a secret to making it through the weekend successfully.
"Lots of water, sleep, energy drinks, coffee," she said.
Whatever it is, Life is Beautiful seems to have helped downtown secure its place in the city's culture map.
"When I think of Vegas, I would think of downtown and I would tell people to check out downtown if they came here," Shappy said.
Parks had a similar thought, saying the music and the culture had won him over.