Downtown Las Vegas was packed for night two of the Life is Beautiful music festival.
For organizers, the weekend is a culmination of a year of hard work, and they say the feeling of payoff is incredible.
"There's this moment where you almost hit a wall leading up to it and everything's just coming together and everything's stressful and chaotic and then you see it built," said Justin Weniger, the CEO of Life is Beautiful.
Thousands of festival-goers appreciate all that hard work.
"We actually like it a lot better than any other festival we went to," said Steven Kissell and Kate Cruz. The two came in from Los Angeles. "We've been to a lot of festivals in California like Coachella and this definitely tops it."
Keegan Flanigan, a senior at University of Nevada, Las Vegas, says Life is Beautiful is a celebration of the city.
"This year as opposed to the past few years you have Insomniac sponsoring it, you have all these different people backing it, it makes it a lot more of a festival atmosphere," he said.
Organizers say the music is still the backbone of building that atmosphere.
"The stages have never sounded better," said Ryan Doherty, Life is Beautiful's Chief Experience Officer. "They got it so dialed in this year. I feel like everyone's getting the best sound experience at every stage."
Weniger says they're trying to build an experience around the music. Again, people are noticing.
"I think it's just the overall vibe," Cruz said. "The people are different and everyone's here for the music more so than fashion or scene."
Weniger says they've already started booking acts for next year but he wouldn't give any hints as to who that might be.