The set up for Life is Beautiful is underway, that means road closures all along downtown as artists and vendors begin to set up.
More than 30,000 fans are expected to take over this area each day this weekend, taking in the music, culinary, art and learning components.
Downtown east of Fremont is closed as set up continues
This year there are a couple changes. There is a fourth stage being installed in partnership with Insomniac, the company behind the electric dance music festival known as EDC.
Also new this year, daily interactive pop up demos in the V.I.P. area where world-renowned chefs will showcase their talents up close, instead of just on a stage.
Artists, educators, musicians and chefs have been brought in from all over the county and the world to make their mark on the festival
Tickets are still available with headliners including Stevie Wonder, Imagine Dragons and Kendrick Lamar.