Law Enforcement across Southern Nevada said they are fed up with careless drivers after a recent spike in deadly DUI crashes across the valley.
The Office of Traffic and Safety has recorded 16 deadly crashes in just the past week across the state.
"These people are not just numbers they are someone's loved ones they are brothers, sisters, husbands and wives. There are people who are missing them," said Trooper Jason Buratczuk with Nevada Highway Patrol.
Officers said many of the recent crashes are due to drivers who are driving under the influence.
The latest crash taking the lives of a couple from Idaho who were jaywalking across South Las Vegas Boulevard near the South Point. Police said Davon Smith is now behind bars suspected of driving under the influence in the crash.
"Three lives were destroyed in a matter of minutes because of some bad decisions," said Captain Nick Farese with the Las Vegas Metropolitan Police Fatal Division.
Law enforcement across Nevada will be stepping up DUI patrol. Nevada Highway Patrol plans to add an additional DUI Task Force that would patrol the city overnight.
Starting October 1, anyone who is found guilty of DUI will be required by law to install an interlock breathalyzer device in their vehicle.
Las Vegas police are taking the education approach to stopping the problem by posting emotional videos on social media shortly after these crashes occur.
Police are now pleading with the community to do their part by reporting drunk drivers and never getting behind the wheel while intoxicated
"We become numb-- for a lack of a better term-- ignorant and that's the part that I say that I am embarrassed. I'm embarrassed for our community that we are allowing this to happen," Farese said.