Local News


Last-minute shoppers pack stores

Posted at 7:21 PM, Dec 24, 2015
and last updated 2015-12-24 22:21:06-05
Hundreds of last-minute shoppers hit the streets this Christmas Eve! It was a race against time for procrastinators as most stores closed earlier than usual.
One shopper told Action News, "I've been working double shifts lately, so I haven't had time to go shopping,"
She’s certainly not alone.
"Yeah, last minute shopping,” said another shopper. “I think we're doing pretty good."
In this case, procrastination wasn’t a bad thing. There were dozens of great deals saved just for last-minute shoppers.
Some stores offered 40% off of everything. One store was selling every item for under $14.99. We're reaching the end of the year and store managers say this is the time when they hope to get rid of unsold stock. 
"I feel like I get just as good of a deal on the day before Christmas as I do on Black Friday," said one shopper.
One store manager says a lot of stores strategically offer big deals on Christmas Eve, if they didn't sale as much as they wanted on Black Friday.
"People that didn't have a good Black Friday are trying to make up for it to try and have a good Christmas, so they're putting their 50% off and 40% off early as opposed to doing it after Christmas," she said.
According to the National Retail Federation, the average consumer did 46% of their holiday shopping online this year.
That's a 2% increase from last year.