The newest version of the iPhone, the X, is on store shelves, and people around the country and the world waited in line to get their hands on the latest technology.
It costs $1,000, but that didn't stop Las Vegas shoppers from getting the latest piece of tech.
At the Apple store in Downtown Summerlin, Kyrie Wright waited in line for about 30 minutes.
"I've had dreams about coming to get this X," Wright said. "The day's finally here."
Wright said to afford the phone, he stopped smoking weed recently, and will be picking up extra shifts at work.
Some shoppers like Markie Smith were flabbergasted at the phone's popularity.
"This is ridiculous, and they're waiting on line for this," Smith said. "This is a joke."
To put the price in some perspective, the average American household spends $550 a month on food, according to the U.S. Bureau of Labor Statistics.
That means for the cost of the phone, a family could feed itself for nearly two months.