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FIRST LOOK: Las Vegas revamps tourism campaign

Posted at 6:11 AM, May 28, 2019
and last updated 2019-05-28 10:54:03-04

LAS VEGAS (KTNV) — Las Vegas was the place to be this Memorial Day weekend!

The city saw 330,000 visitors over the weekend, pumping in $150 million to the local economy.

Visitors come to the city for all different reasons. For Alejandro Para, it's the chance to roll the dice for his 21st birthday.

"Betting for the first time, taking the chips, adrenaline of having $20 and getting black jack," Para said.

For Ronnie Hernandez and his daughter, it's the freedom to let loose.

"What happens in Vegas, stays in Vegas!" Hernandez exclaimed.

The Las Vegas Convention and Visitors Authority is hoping the influx of visitors over Memorial Day weekend is a sign of things to come this summer. The LVCVA is revamping it's tourism campaign to keep the momentum going.

The LVCVA's motto on their newest campaign: Vegas changes everything. The marketing campaign focuses on Las Vegas's wide array of entertainment options and culinary experiences.

"There's basically no where else you can go in the world where in one weekend, you have Lady Gaga, Christina Aguilera, and Diana Ross all in one place, all in the same weekend," said Fletch Brunelle, Vice President of marketing with the Las Vegas Convention and Visitors Authority.

The team at LVCVA is marketing to all ages and they're targeting our next door neighbors for the summer months: LA, San Francisco, San Diego, and Phoenix.