UPDATE JAN. 18: The family of Celia Luna today held a press conference on Jan. 18 to ask for the public's help in locating the person or persons responsible for Celia Luna's death.
UPDATE 11:40 P.M. JAN. 11: Family members identify the victim as 55-year-old Celia Luna.
Luna leaves behind three children.
"She was never afraid, she loved her job," said daughter Sheyla Padilla.
This is our first look at the mom gunned down at her job at a check cashing business this morning. @lvmpd is looking for 2 killers: younger men, dark clothing, no other info. Live at 11 on @KTNVpic.twitter.com/NwKDZEg1Tm
However, Padilla says her mother understood the dangers of a check cashing business. We're told Luna always followed protocol.
"She walks in the door, she calls the GM or whoever it must be," said Padilla.
MORE: @lvmpd say she was opening door of business when 2 men entered at the same time. We don’t know why they shot her. They ran out back. Video her daughter shared with me. @KTNVpic.twitter.com/cD19jU3jVS