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Small businesses turn to online stores to stay open

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Posted at 9:41 PM, Apr 25, 2020
and last updated 2020-04-26 02:17:06-04

LAS VEGAS (KTNV) — Small businesses in Las Vegas are cashing in with online shopping options, as in-person retail stores remain closed during the COVID-19 pandemic.

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Many stores have already transitioned from having a physical storefront, to a virtual one.

According to Adobe Analytics, online sales in the U.S. went up 25% for daily sales in March, on average.

The Beauty Kitchen Boutique, which sells skin care products, has focused on their online presence over the past month.

“Online sales have gone up a lot since this has happened,” says Danielle Kirby, Beauty Kitchen Boutique.

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It’s a similar story at the Nieve Malandra Clothing Boutique, where the owner has adjusted the selection of clothing to fit the times.

“I had to gear everything more towards online obviously, and change my inventory towards more loungewear, stuff you want to wear in the quarantine,” says Nieve Malandra, owner.

Malandra says although online sales are still possible, the in-store experience is something she hopes shoppers will be able to do soon.

“I think we’re going to see sort of a reaction to these times where people are really going to want to socialize and come together,” says Malandra. “We’re going to value that a lot more when we open back up.”

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