Amazon isn't wasting any time cutting prices at Whole Foods. The tech giant spent $13.7 billion to buy the grocery chain. Amazon is now making an aggressive move to pick up new customers.
This is the first day Amazon is the official owner of Whole Foods. Las Vegas Financial Analyst Steve Budin says now's a good time to check out a valley location.
"I think Amazon wants to get the biggest bang for the buck. The quicker they offer these discounts, the quicker they can get potentially new shoppers," says Budin.
Whole Foods is slashing prices on some items by as much as 43 percent. Looking at the fruits and veggies we found Hass Avocados previously $1.99, now just $1.49. Organic Gala Apples, once $2.99, now just $1.99 a pound.
In the dairy section, Whole Foods half gallon of low fat milk is down from $3.99 to $3.49. And cage-free large brown eggs previously $3.69, now just $2.99.
13 Action News found more slashed prices in several aisles, from bottled water down $2 to $3.49, to the organic rotisserie chicken down $4 from $13.99 to just $9.99.
We also found plenty of items on sale throughout the store, marked with special yellow sale tags.
"There's a lot of people out there who always thought Whole Foods was way above their price point. But as the sales get advertised, they'll give Whole Foods a look," says Budin.
Prices vary from location and more changes are coming. The company plans to make Amazon Prime the rewards program at Whole Foods.