Truck Decals: Sick joke or good marketing for sign company?

CREATED Sep 9, 2013

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Waco, TX (KTNV) -- Some truck decals are turning heads and not necessarily in a good way. Is it a sick joke, or good business marketing?

If you were driving down the road and you saw what appeared to be a woman tied up in the back of a truck, what would you do?

On the surface, it looks like a real woman, but it's actually an optical illusion, made by a sign company in Waco, Texas.

"I wasn't expecting the reactions we got, nor was I really condoning this, but it was more or less something we put out there to see who notices," said Brad Cobb, sign maker.

The company, Hornet Signs, has seen an influx of tailgate decal orders in recent weeks.

They don't just make the woman in the truck decal, but also zombie decals.

Apparently, the decals were a way to get extra attention for its business and show how realistic its signs are.

According to KWTX, a female employee volunteered to be tied up and photographed for the promotional material.


Huffington Post: Texas Business Creates Truck Decal of Woman Bound and Tied to Bring in New Customers