Skechers campaign sparks controversy among parents

CREATED Feb. 27, 2013

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  • Skechers ad raising eyebrows Video by ktnv.com

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  • Some brightly colored shoes for girls are very popular right now, but some parents are raising their concerns over the way they're marketed. Video by ktnv.com

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(KTNV) -- Some brightly colored shoes for girls are very popular right now, but some parents are raising their concerns over the way they're marketed.

The shoes, made by Skechers, are called "Daddy's Money" and they have a secret wedge that gives girls a little extra height.

Some believe the ads are sexist and send the wrong message to girls.

The advertisements are airing everywhere.

Skechers said the outrage is unwarranted and the ad campaign is intended to be fun and lighthearted.