'CES Unveiled' begins big week of technology in Las Vegas

By Katie Crowther

CREATED Jan. 6, 2013

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  • The International Consumer Electronic Show, better known as CES, opens at the Las Vegas Convention Center Tuesday. But the action is already getting started. Video by ktnv.com

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  • In this photo provided by the Las Vegas News Bureau, Intel Brand Manager Danny Cristofano (l) guides Tennis power couple Andre Agassi and Steffi Graf through the Intel booth as they check out the latest consumer technology and innovative gadgetry presented at International CES in the Las Vegas Convention Center. The convention hit a record of nearly 3,300 companies exhibiting the newest products from around the world.

  • Jason Upton with the Arizona Diamondbacks

  • Nicole 'Snooki' Polizzi introduces her Snooki Couture line of headphones, electronics, video, photo and accessories at CES Consumer Electronics Show in Las Vegas, Nevada on January 9, 2013.

  • Nicole 'Snooki' Polizzi introduces her Snooki Couture line of headphones, electronics, video, photo and accessories at CES Consumer Electronics Show in Las Vegas, Nevada on January 9, 2013.

  • Nicole 'Snooki' Polizzi introduces her Snooki Couture line of headphones, electronics, video, photo and accessories at CES Consumer Electronics Show in Las Vegas, Nevada on January 9, 2013.

  • Hip-hop artist Wale performed on the main stage at PURE Nightclub for Skullcandy's official CES after-party.

  • Hip-hop artist Wale performed on the main stage at PURE Nightclub for Skullcandy's official CES after-party.

  • The Austin Renfroe band performed at the Intel booth.

  • Intel's UltraBooks

  • New cellphones are a hot item at CES.

  • Shoot your own home movies with this Sony 4K camera.

  • One of the new Sony smartphones.

  • Chef Dana Cohen, one of the former contestants on Hell's Kitchen, made tasty appetizers in the Haier booth at CES.

  • Casio camera makes it easier to take photos of yourself. However, not yet available in U.S.

  • CES features many seminars and talks.

  • The new 3D OLED TV

  • Actress Alice Eve from the new Star Trek and Qualcomm Chairman and CEO Dr. Paul E. Jacobs

  • Big Bird made a special guest appearance during Qualcomm's keynote speech.

  • Producer, writer and director Guillermo Del Toro took the stage during Qualcomm's keynote speech at CES.

  • Actress Alice Eve from the new Star Trek appeared during Qualcomm's keynote speech.

  • Qualcomm Chairman and CEO Dr. Paul E. Jacobs speaks during the keynote speech.

  • Maroon 5 performed during Qualcomm's keynote speech.

  • James Valentine of Maroon 5 performs during Qualcomm's keynote speech.

  • Adam Levine of Maroon 5 performs during Qualcomm's keynote speech.

  • Perfect monitor for gaming.

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Las Vegas, NV (KTNV) -- The International Consumer Electronic Show, better known as CES, opens at the Las Vegas Convention Center Tuesday. But the action is already getting started.

Techies are taking over the Strip for what's considered the Super Bowl of the gadget world, where the latest and greatest will be revealed.

The event, "CES Unveiled," was held Sunday. Industry movers and shakers, as well as eager reporters, poured into a ballroom at the Mandalay Bay Convention Center. It was standing-room only as they got a first look at some of the newest products.

But, it wasn't just big-name companies showing off their inventions. Troy Evans, a Las Vegas local, introduced his social-media creation, www.listsanity.com, at the "Start-up Debut" held at Bali Hai Country Club.

The start-up event offers a chance for lesser-known innovators to be front and center. Many of them are hoping their ideas become the next big thing.

Liquipel found success after the "Start-up Debut" last year. The company came up with nano technology to make cell phones completely water resistant.

"They ended up on the cover of Popular Mechanics," says Maxine Terpin, the organizer of "Start-up Debut". "That all started right here in Las Vegas."

Now, other entrepreneurs, are hoping for that same kind of success.

"There's that spirit of creativity that's being fostered here, and that's what you need," Evans says.

Terpin says Las Vegas really is the perfect city to host CES, because there's a strong spirit of innovation. There is also a growing number of technology start-ups emerging throughout the valley.