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Las Vegas, NV (KTNV) -- Caesars Entertainment has announced the first wave of tenants to populate The LINQ, the company's $550 million open-air retail, dining and entertainment district located on the Las Vegas Strip.

Brooklyn Bowl and Sprinkles Cupcakes are among the first tenants to sign onto the project.

The LINQ is designed to appeal to the region's growing Gen X and Gen Y (ages 21-46) clientele. However, it also hold broad appeal to other age groups.

The LINQ is located directly across from Caesars Palace and nestled between the Imperial Palace resort and casino and the Flamingo resort and casino.

The following list of tenants and descriptions were provided by Caesars Entertainment:

Bella Scarpa
A unique footwear boutique sure to satiate the passions of shoe hounds from around the world.  Also includes handbags, accessories and special apparel collections.

Brooklyn Bowl
"One of the most incredible places on earth," according to Rolling Stone Magazine, and ranked the number one music venue in New York City three years in a row by Zagat, Brooklyn Bowl redefines the destination entertainment experience. The Las Vegas location - the brand's first outside of Brooklyn - will thrill its guests with its 2,000-plus person performance area, rockin' comfort food by world-renowned Bromberg Bros. Blue Ribbon Restaurants, and 32 lanes of bowling which provide the best seat in the house to experience it all.  The multi-dimensional venue will be one of the largest in America, and offer programming throughout the day and night.  From all-ages Family Bowl and watching sports during the day, to nightly live performances and a nightclub that goes into the afterhours, the Bowl is the future of entertainment.

Chayo Mexicano
Chayo Mexicano is an upscale casual restaurant that transitions into a wildly intoxicating environment with multiple bars, private dining rooms and indoor/outdoor seating for parties of all sizes.

F.A.M.E.
Food, Art, Music and Entertainment combined to recreate a culinary bazaar of the best of Asian Night Markets. Combining the great street foods of Singapore, Tokyo, Seoul, Hong Kong and Tai Pei in a unique setting that incorporates pop art, Gangnam-style beats and live Asian-inspired entertainment, F.A.M.E. is a true experience for the five senses.

Flour & Barley
Offers guests a unique spin on a pizzeria eatery. The creative menu includes individual Brick Oven-style pizzas with wood-fired crusts, fresh mozzarella and house-made toppings. Pizza and craft beer will get equal thought at this sexy, rock-influenced pizzeria by Billy Richardson, his chef/partner Anthony Meidenbauer, and their company, Block 16 Hospitality.

KOTO
The trend store remains a foreign concept to the typical U.S. shopper and to most emerging international shoppers. KOTO is a lifestyle trend store where visitors can find unique gifts showcased on the trendsetting blogs at varied price points. With an ever-changing product line, KOTO offers shoppers a chance to enjoy fun objects, clever designs, interesting decorations and art in a hip, vibrant, and trendy environment that is never intimidating.

Off the Strip
Off The Strip Bistro, a local favorite among Las Vegans, is a comfortable, inviting Italian restaurant designed to make every customer feel like a regular. Conceived by former N9NE Group partner Andrew Belmonti, Off the Strip features steaks, pastas, chicken and fish dishes along with traditional American comfort food. Off the Strip brings a true neighborhood experience to the middle of the Las Vegas Strip.

Ruby Blue
Ruby Blue is the ultimate women’s accessories store with the hottest trends in costume jewelry, novelty legwear and hats and boasts a stunning inventory of lingerie and bustiers as well as a variety of provocative novelty games and toys.

Sprinkles Cupcakes and Sprinkles Ice Cream Flagship
Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.”  Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors.  Sprinkles Cupcakes at The LINQ, the brand’s first flagship property outside of Los Angeles, will be the first Sprinkles location to feature the wildly popular cupcakes along with artisan ice cream flavors and crisp red velvet ice cream cones, as well as the cupcake ATM concept all in one location.

Tilted Kilt
The Tilted Kilt Pub & Eatery at The LINQ will be owned and operated by the concept’s original founder. Featuring a chef-driven menu, Tilted Kilt will serve up a high-energy, contemporary, Celtic-themed sports pub atmosphere staffed with beautiful servers in sexy plaid kilts.

Yard House
Yard House is an upscale, casual eatery known for great food, classic rock music and an endless fleet of tap handles featuring craft, imported and specialty ales and lagers. Offering an extensive menu of contemporary American cuisine,The LINQ location will be the largest location in the Yard House brand and house a massive, two-level outdoor patio and beer garden space adjacent to the Las Vegas High Roller.

According to Caesars Entertainment, additional leases are being finalized in the apparel, eyewear, electronics, accessories and athletic/sports boutique categories as well as quick-serve dining and unique bars and restaurants from across the country.

The LINQ retail, dining and entertainment experience is on schedule to open in 2013.