Two UNLV students win national media plan competition
Las Vegas, NV (KTNV) -- Two UNLV students took first place at the Washington Media Scholars Foundation Case Competition last week in Washington, D.C.
They each won $3,000 in scholarships after beating out more than 100 students from colleges around the country.
Maria Jose Flor Agreda, a senior journalism and political science major, and Jami Vallesteros, a senior economics major, won the National Excellence in Media Award.
The contest challenges university students to think strategically, use original methods of communication and conduct marketing and media analysis.
They had four weeks to create a strategic plan, based on a hypothetical special election referendum issue.
At the end of the week, students presented their work to a panel of media professionals.