Zappos CEO's new project hopes to attract young people to Las Vegas

CREATED Mar. 28, 2012

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  • Zappos founder and CEO Tony Hseih is hoping his latest project will get young people to dive into the entrepreneurial world. Video by ktnv.com

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 Las Vegas, NV (KTNV) -- Zappos CEO Tony Hsieh is hoping his latest project will get young people to dive into the entrepreneurial world.

The company's downtown project is partnering with Venture for America to bring new college graduates for 2-year stints to help start-up businesses get off the ground.

The hope is that participants will make their move downtown a permanent one.

Part of that project is the demolition of the Motel 6 near Fremont Street. In a few months, the space will transform into an area filled with pop-up businesses.

This isn't the first time the Zappos company has gotten involved with the future of young people. The company recently donated $1.5 million to Teach for America to encourage young teachers to come to Las Vegas.