Toys R Us allowing for toy reservations

CREATED Sep. 13, 2012

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(Las Vegas, NV)- Toys R Us is looking for new ways to compete with retailers such as Amazon and Walmart this holiday shopping season.

The company has come up with a new strategy. For the first time, the retailer will allow shoppers to make reservations for 50 hot toys through Halloween, with just a 20 percent downpayment - hopefully ending the frantic searches by parents leading up to the holidays. One catch, the reservations have to be made in person at a Toys R Us store.