In the wave of Black Friday ads that are targeting shoppers right now, JCPenney's stands out.
That's because it will have a Thanksgiving Day coupon giveaway, promising as much as $500 in discounts.
"I think that's a great lure to get people out here," shopper Brenda Whitter said.
Mary Dick say it could make JCPenney her first Black Friday destination.
"That would be great," she said. "To get 100 bucks or 500 bucks? Sure!"
Devil's in the Details
JCPenney's ad promises it will give early birds coupon for either $10 off, $100 off, or a whopping $500 off your purchase, if you are among the first in the day at 3 p.m. on Thanksgiving Day (yes, it is the earliest of the big department stores to open).