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Survey finds what hotel customers want

CREATED Aug. 6, 2012

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Are you looking for a good hotel rate during your next trip? The most popular hotel incentive is a discounted room rate.

That's according to a survey of more than 25,000 hotel owners and managers by the travel website TripAdvisor. And 58 percent of U.S. hotels surveyed say they're offering room discounts in order to attract customers. The survey says the next most popular incentive was amenities, like free Wi-Fi.